An Update From Our Founder & CEO:
Christine Carlton
When I sat down to write this letter, I couldn’t help but well up with a bit of pride. I know that’s not a very Canadian thing – we are, after all, world-famous for being humble – but it’s true. And I feel that way, in part, thanks to all of you.
This month marks the fourth anniversary of The September and it reminds me of how we’ve grown together. I have received so many valuable comments and compliments from all of you and I have channelled those into our brand-new website.
The savvy new design makes it even easier to shop shoes, handbags and jewellery. Our new videos, something we'll feature regularly, showcase items as they arrive and how to wear them. We’ve rejigged our style profiles, one of our most popular reads since day one, so they are even more compelling and, most importantly, we have rebranded our Loyalty Program making it a cinch to collect Polka Dot points every step of the way.
As many of you know, fall is my favourite season: the exciting runway collections, the return of sweater weather (yes, I look forward to this!) and, of course, shopping for fabulous fall boots. The beauty of the season is directly connected to my obsession with beautiful things, whether it’s Pinterest (I’m addicted!), a family vacation to The Hamptons or shopping European showrooms. But no matter where the search for beauty takes me, I am a Canadian through and through.
As The September turns four, and our country 150, I am truly proud of how we’ve grown and can’t wait to see what the future brings.
Christine Carlton
Founder & CEO, The September
Hair and makeup by Morgan Roy and Melanie Whitmore from The Studio at Civello