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CEO letter

CEO letter

CHRISTINE CARLTON


CEO Update

I think two things most of us have in common is a love of positive feedback and, despite our best efforts, taking work home with us. I’m guilty of both and couldn’t be happier.

Recently, many of you were kind enough to take time out of your busy lives and respond to our customer survey. I can honestly say I was blown away by the feedback.

As we approach the 5th anniversary of The September, it thrilled me to hear how much you love shopping with us. And no market research or focus group could have revealed more than all of you did – you want more styles, sizes and brands and we hear you!

My team and I are constantly striving for more and when I say “constantly” I mean it. I often take work home with me so thought my dining room the perfect venue to capture the hottest spring styles.

Despite our optimism, snow in April happens so I’ve embraced the spring boot trend with Jimmy Choo’s Hanover. For a dose of sunshine, I’m wearing Aquazzura and for my sock-sneaker, it has to be Adidas.

My team and I are constantly striving for more and when I say “constantly” I mean it. I often take work home with me so thought my dining room the perfect venue to capture the hottest spring styles.

Despite our optimism, snow in April happens so I’ve embraced the spring boot trend with Jimmy Choo’s Hanover. For a dose of sunshine, I’m wearing Aquazzura and for my sock-sneaker, it has to be Adidas.

Speaking of what to wear now, I couldn’t be prouder of our latest collaboration – a stunning Alexandre Birman sandal custom-designed for The September. There’s a lot to love here: the light-blue python block heel, the soft navy leather bows and (for me) the footbed which reads, “Alexandre Birman for The September.” Such an accomplishment for me and my team! We designed them for you, so hope you love them as much as we do.

We’ll be reporting on these and other must-haves – we know how much you love our “how to wear it” features – as we continue to get better and better. Oh, and easier – you can now shop us on Instagram.

I mentioned working at home... As soon as this shoot wrapped up, I packed my bag for Paris and Milan Fashion Weeks. When you read this, I will have just returned from the fashion capitals, ready to expand our offering and fulfill your requests.

Trust me when I say I’m pretty certain that the new brands and styles we’re acquiring, along with the many exciting surprises to come, will once again generate positive feedback.

Christine Carlton
Founder & CEO, The September

Clothing provided by our friends at Pink Tartan and makeup by Ashley Whitehead from Haley Bogaert Face.

We’ll be reporting on these and other must-haves – we know how much you love our “how to wear it” features – as we continue to get better and better. Oh, and easier – you can now shop us on Instagram.

I mentioned working at home... As soon as this shoot wrapped up, I packed my bag for Paris and Milan Fashion Weeks. When you read this, I will have just returned from the fashion capitals, ready to expand our offering and fulfill your requests.

Trust me when I say I’m pretty certain that the new brands and styles we’re acquiring, along with the many exciting surprises to come, will once again generate positive feedback.

Christine Carlton
Founder & CEO, The September

Clothing provided by our friends at Pink Tartan and makeup by Ashley Whitehead from Haley Bogaert Face.

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